HomeResearch Articles The SiriusDecisions Prospect Scoring Framework

The SiriusDecisions Prospect Scoring Framework

  • SiriusDecisions’ 2016 State of Marketing Automation Study showed a marketing automation adoption rate of more than 89 percent among b-to-b organizations, with 67 percent having multiple scoring models
  • Scoring adoption does not equal success; many scoring models fail or go unused, causing sales to lack confidence in the prospects being qualified
  • The SiriusDecisions Scoring Framework ensures that all the required elements are in place for a successful scoring program
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