SiriusDecisions’ 2016 State of Marketing Automation Study showed a marketing automation adoption rate of more than 89 percent among b-to-b organizations, with 67 percent having multiple scoring models
Scoring adoption does not equal success; many scoring models fail or go unused, causing sales to lack confidence in the prospects being qualified
The SiriusDecisions Scoring Framework ensures that all the required elements are in place for a successful scoring program
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