HomeResearch Articles The SiriusDecisions Recurring Revenue Productivity Framework

The SiriusDecisions Recurring Revenue Productivity Framework

  • SiriusDecisions’ Recurring Revenue Productivity Framework provides a structure for defining the role of marketing in four recurring revenue business models
  • Each recurring revenue business model depends on different value propositions in the buying cycle, and different revenue growth and retention opportunities in the customer lifecycle
  • The framework reflects requirements for marketing to resource support for pre- and post-sale needs, and the implications on the marketing ecosystem and measurement
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