HomeResearch Articles The SiriusDecisions Revenue Engine Planning Tool

The SiriusDecisions Revenue Engine Planning Tool

  • The SiriusDecisions Revenue Engine Planning Tool captures the key processes and parameters of aligned sales and marketing planning
  • The tool allows sales and marketing planners to quantify when and how many inquiries must be generated to support a defined marketing contribution to revenue
  • After one or more scenarios have been run through the tool, a planner can bring key findings generated from the tool (e.g. revenue expectations, capacity requirements) back to the planning table to adjust goals or resources
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