HomeResearch Articles The SiriusDecisions Sales Knowledge Transfer Framework

The SiriusDecisions Sales Knowledge Transfer Framework

  • Several of the top challenges for sales leaders are directly related to the level of knowledge held by individual sales reps
  • B-to-b companies often lack a consistent way to transfer knowledge to the sales force about markets, buyers, the company and its offerings, and the competition
  • Sales knowledge is an emerging area of importance and presents a significant opportunity for competitive differentiation
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