HomeResearch Articles The SiriusDecisions Sales Persona Framework

The SiriusDecisions Sales Persona Framework

  • Ensuring reps have the right types of enablement content to effectively engage with buyers is a critical challenge for both sales and marketing
  • Portfolio marketers should build sales personas to ensure that enablement programs and content are designed around the specific needs of different types of seller roles
  • Using multiple sales personas when building enablement resources reduces content waste while helping reps connect with buyers, accelerate sales efforts and win deals
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