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The SiriusDecisions Scope of Demand Creation Assessment Tool
The SiriusDecisions Scope of Demand Creation Assessment Tool
The SiriusDecisions Scope of Demand Creation Assessment Tool provides the criteria that B2B organizations should use to score the maturity of their demand creation functions
The tool allows users to assess their organization’s proficiency levels for four demand creation priorities and the 10 capability stacks within those priorities
Users can view a detailed chart of their assessment results that is color-coded according to how their organization scored in each capability
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