HomeResearch Articles The SiriusDecisions Services Marketing and Management Model

The SiriusDecisions Services Marketing and Management Model

  • The SiriusDecisions Services Marketing and Management Model provides a comprehensive framework for creating and marketing b-to-b service offerings
  • Use the model to align activities and deliverables across marketing, services management and sales
  • The degree of emphasis placed on specific activities may vary by type of service, but management and marketing techniques remain consistent
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