HomeResearch Articles The SiriusDecisions Social Media Marketing Readiness Framework

The SiriusDecisions Social Media Marketing Readiness Framework

  • Successful b-to-b social media marketing requires adequate planning and investment in the right people, processes and technology to support and measure success
  • The SiriusDecisions Social Media Marketing Readiness Framework examines an organization’s internal preparedness and compares current state to the desired future state
  • Marketing organizations that lack readiness prerequisites – or silo their social media efforts – may struggle to maintain momentum or measure the impact of their social media activities
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