HomeResearch Articles The SiriusDecisions Strategic Launch Framework

The SiriusDecisions Strategic Launch Framework

  • Many b-to-b organizations take a tactical approach to launch, focusing on a launch checklist rather than a strategic launch plan
  • Successful launches are carefully planned to align with existing campaigns and the organization’s goals and objectives for each audience segment
  • The SiriusDecisions Strategic Launch Framework provides seven steps for taking a strategic approach to launch
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