The SiriusDecisions Strategic Launch Framework
- Many b-to-b organizations take a tactical approach to launch, focusing on a launch checklist rather than a strategic launch plan
- Successful launches are carefully planned to align with existing campaigns and the organization’s goals and objectives for each audience segment
- The SiriusDecisions Strategic Launch Framework provides seven steps for taking a strategic approach to launch
You must log in to client portal for full access to this content.
Login