HomeResearch Articles The SiriusDecisions Tactic Performance Model

The SiriusDecisions Tactic Performance Model

  • Marketing tactics consume the largest portion of marketing budgets; marketing leaders must ensure effective use of those resources
  • Traditional approaches to tactic measurement often are not aligned with marketing realities and do not fully convey what is needed to improve performance
  • The SiriusDecisions Tactic Performance Model highlights the required elements for understanding tactic performance and driving optimization
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