HomeResearch Articles The SiriusDecisions Tech Stack Analysis Tool: ABM Strategy, Goals and Alignment

The SiriusDecisions Tech Stack Analysis Tool: ABM Strategy, Goals and Alignment

  • This SiriusDecisions Tech Stack Analysis Tool provides a structured approach to assessing an organization’s current technologies and services and their level of adoption to support business requirements related to the Account-Based Marketing (ABM) Strategy, Goals and Alignment priority
  • The tool allows users to select the appropriate level of importance for each business requirement, identify any current systems used to support them and select the adoption level of each system
  • The results of the assessment should be used to identify the business requirements an organization should focus on first and reviewed in conjunction with other priority gap analyses to develop proposals for a comprehensive technology roadmap
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