HomeResearch Articles The SiriusDecisions Thought Leadership Development Model — Phase Three: Assess

The SiriusDecisions Thought Leadership Development Model — Phase Three: Assess

  • Choosing thought leadership themes on instinct alone often results in themes that lack impact, relevance or longevity
  • Organizations should use a fact-based approach to evaluate each identified theme across three dimensions: market context, buyers and customers, and organization
  • Each theme selected for activation should still pass internal validation to ensure organizational buy-in
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