HomeResearch Articles The SiriusDecisions Thought Leadership Development Model — Phase Two: Ideate

The SiriusDecisions Thought Leadership Development Model — Phase Two: Ideate

  • Thought leadership requires deep knowledge about market trends and buyers as well as a unique perspective
  • In the second phase of the thought leadership development process, a cross-functional thought leadership team generates ideas and hones them into a handful of specific abstracts
  • Creating the right conditions for brainstorming enables the ideation of more imaginative and distinctive thought leadership themes
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