HomeResearch Articles The SiriusDecisions Transformation Model: Definitions

The SiriusDecisions Transformation Model: Definitions

  • The SiriusDecisions Transformation Model depicts a best-in-class workflow for alignment across product, marketing and sales in pursuit of successful transformation
  • All stakeholders in the transformation must share the same terminology and understanding of the activities and deliverables required to meet transformational objectives
  • The standard definitions in this brief are a starting point for alignment and can be adjusted to suit an organization’s unique context and needs
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