HomeResearch Articles The SiriusDecisions Win/Loss Interview Guide

The SiriusDecisions Win/Loss Interview Guide

  • B-to-b buying behavior is shifting dramatically; conducting win/loss interviews helps organizations better understand these shifts
  • Conduct interviews based on four key categories: Buying process, marketing effectiveness, sales effectiveness and product/solution fit
  • Choose your interviewer carefully; there are both positives and negatives to using internal and external resources

You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?