The State of B-to-B Content: The Good, the Bad, the Ugly
Few b-to-b marketing organizations report an advanced state of content engine maturity, and even those with advanced maturity still have room to improve
Across all organizations, critical gaps are still pervasive across content strategy, creation, activation, technology, measurement, role clarity and skills
Companies must identify and prioritize plans to address these critical competency gaps to improve content process and performance
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