HomeResearch Articles The Strategic Account Ecosystem: Roles and Responsibilities

The Strategic Account Ecosystem: Roles and Responsibilities

  • To optimize relationships with strategic accounts, determine who should be on the internal account team and what their contribution should be
  • Sales must play a leadership role in the account ecosystem, including sharing plans and account intelligence with other key functions
  • Marketing support can extend beyond buying cycles to include systematic relationship communications and interactions that drive customer engagement and advocacy

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