HomeResearch Articles The Value Proposition for Data Quality

The Value Proposition for Data Quality

  • Assess the value of better data by examining the lift it provides and the cost avoidance it enables
  • Data quality affects all program families in the SiriusDecisions Campaign Framework, not just demand
  • Capture savings in areas such as opportunity costs and risk reduction, even if they’re difficult to quantify
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?