HomeResearch Articles Think Like a CFO to Prove the Impact of Customer Engagement

Think Like a CFO to Prove the Impact of Customer Engagement

  • Customer engagement leaders become frustrated when their wish lists are underfunded or fail to make the organization’s list of top investment areas
  • Too often, business cases for customer engagement investment rely on senior executives having faith in their intrinsic value, rather than on strong financials
  • Making a strong case for the value of post-sale customer engagement starts with defining the business impact of those investments in terms a CFO can’t ignore
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