HomeResearch Articles Three Steps to Determine the Right Digital Approach to Customer Engagement

Three Steps to Determine the Right Digital Approach to Customer Engagement

  • High-performing organizations take a strategic view of the customer lifecycle, considering the goals and needs of the company and its customers
  • An optimized customer journey incorporates digital and non-digital interactions that are relevant to specific customer personas
  • Customer engagement leaders should apply a consistent methodology to identify the best interactions to support each phase of the lifecycle
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