HomeResearch Articles Thriving in the Culture You Have

Thriving in the Culture You Have

  • Corporate cultures are constantly self-renewing, slowly evolving and difficult to change
  • Executives play a major role in how the culture evolves, and even have the power to create and cultivate corporate subcultures
  • When positive cultural forces and strategic priorities align around the customer, this accelerates an organization’s opportunity to gain a competitive advantage
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