HomeResearch Articles TIBCO: Implementing a Marketing Technology Roadmap to Drive Results

TIBCO: Implementing a Marketing Technology Roadmap to Drive Results

  • B-to-b organizations face many challenges related to prioritizing, selecting and integrating marketing technologies
  • A technology roadmap outlines a plan for building infrastructure on the basis of an organization’s objectives
  • TIBCO applied the SiriusDecisions Aligned Technology Roadmap to develop a roadmap to support the company’s new go-to-market strategy
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