HomeResearch Articles Timeframes for Measuring Demand Performance

Timeframes for Measuring Demand Performance

  • SiriusDecisions recommends a rolling 12-month timeframe for reporting on demand creation program performance
  • This timeframe aligns with annual budgeting and goal setting processes, regardless of sales cycle length
  • Our benchmarks are based on 12-month views of performance, which provide a standardized view when comparing organizational performance

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