HomeResearch Articles Too Much Data, Not Enough Insight: Building a Channel Data Strategy

Too Much Data, Not Enough Insight: Building a Channel Data Strategy

  • Most channel leaders agree that data is a strategic lever for the business, yet many struggle to use this resource to make better decisions
  • Channel leaders face increasing pressure from management to demonstrate measurable results from investments in channel resources and programs
  • A channel data roadmap is a fundamental responsibility of any channel organization that is serious about using data to provide insights and direction
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