HomeResearch Articles Tracking the True Costs of Marketing 2018

Tracking the True Costs of Marketing 2018

  • SiriusDecisions presents updated data on investment across various functions in marketing, from field to communications to operations
  • The data in this report is complemented by online access to SiriusDecisions Command Center™ benchmark data
  • Long-term trends show the economies of scale experienced by larger companies, as well as shifting investments across marketing program categories
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