HomeResearch Articles Transactional Demand: Content Strategy and Business Requirements

Transactional Demand: Content Strategy and Business Requirements

  • As b-to-b organizations explore e-commerce and software-as-a-service (SaaS) and subscription-based revenue models, transactional demand is increasingly important
  • Transactional demand marketing focuses on driving a large number of relatively low-cost deals
  • To drive traffic, purchases and reorders, content and delivery capabilities must align with the transactional buyer’s journey
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