HomeResearch Articles Transforming Sales and Marketing Processes to Embrace Data Privacy Regulations

Transforming Sales and Marketing Processes to Embrace Data Privacy Regulations

  • Privacy laws are enforceable and severe, and require sales and marketing teams to adapt their processes to remain compliant
  • The original purpose of GDPR was not to hinder business but to ensure that all EU residents feel secure when engaging with the digital world
  • Companies are realizing that embracing change by following a consistent approach to data management can drive sales and marketing alignment
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