HomeResearch Articles Treating Partners as Leads: Beyond the Committed Stage

Treating Partners as Leads: Beyond the Committed Stage

  • As partners commit to a supplier’s channel program, channel marketing must apply a partner engagement strategy to ensure participation
  • Failing to efficiently ramp up new partners can lead to missed revenue goals
  • Make sure new partners understand and use everything that is available to help them succeed – including training, sales tools, opportunities and incentives
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