HomeResearch Articles Treating Partners as Leads: From Suspect to Qualified

Treating Partners as Leads: From Suspect to Qualified

  • Many suppliers lack a formalized process that systematically moves partners through the early stages of partner recruitment and measures their progress
  • Suppliers that lack a clearly defined partner profile will struggle to identify and recruit partners that are well suited to take their products to market
  • Generating leads for channel recruitment requires carefully crafted, multi-touch programs that target specific partners and partner segments
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