TRED Best Practices: Partner-to-Customer
- Attempts to generate new b-to-b opportunities through partner-led marketing programs are on the rise
- A shortage of marketing skills and resources, and a lack of measurable activities are threatening the impact of these programs
- Develop easy-to-assemble, MDF-funded marketing plays that partners can choose from, rather than taking a traditional proposal-based approach
You must log in to client portal for full access to this content.
Login