HomeResearch Articles #trendingnow: Tactical Innovations in Demand Marketing

#trendingnow: Tactical Innovations in Demand Marketing

  • Changes in buyer behavior and expectations, combined with new technologies and touchpoints, are forcing demand marketers to rethink their approaches
  • Despite the growth of data in b-to-b, most organizations still have blind spots in their knowledge of their audience
  • Demand marketers should explore five key areas of innovation to reach and engage new buyers
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