HomeResearch Articles Trends in Sales Structure: The New Way to Design a Sales Team and Optimize Coverage

Trends in Sales Structure: The New Way to Design a Sales Team and Optimize Coverage

  • Rapid changes in buyers’ purchasing habits require sales leaders to rethink how they organize their sales teams
  • Many b-to-b sales leaders have been slow to respond to these changes, instead remaining saddled with inefficient sales structures that restrict sales’ ability to meet buyers’ needs
  • By thinking strategically about organizational design, sales leaders can sell in a way that matches how buyers want to buy, while reducing their sales costs
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?