HomeResearch Articles Turning Loyalty Into Growth: A Better Demand and Customer Marketing Partnership for Cross-Sell and Upsell

Turning Loyalty Into Growth: A Better Demand and Customer Marketing Partnership for Cross-Sell and Upsell

  • Customer marketing has historically (and appropriately) been tasked with the nurturing, loyalty, creation and activation of references and advocates
  • As organizations look to the customer base for revenue growth, customer marketing also can contribute to cross-sell and upsell
  • The demand marketing and customer marketing functions must align internally to optimize account expansion
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