HomeResearch Articles Two B-to-B Blind Spots and Four Ways AI Helps Illuminate Them

Two B-to-B Blind Spots and Four Ways AI Helps Illuminate Them

  • We keep hearing about the magical powers of AI, but for most in b-to-b, these powers are just starting to be applied beyond account scoring
  • Despite the proliferation of data in b-to-b, most organizations still have blind spots in their knowledge of their audience, as well as issues with sales and marketing team performance
  • The most effective uses of AI in b-to-b may not be headline-makers, but they use AI’s capabilities to augment and improve human abilities
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