HomeResearch Articles Under Construction: Channel Lead Management

Under Construction: Channel Lead Management

  • Before suppliers roll out demand creation programs with partners, they must establish key processes that impact how leads will be processed and worked
  • The management of competitive, technological and incentive-related issues will all play roles in whether these processes are adopted
  • If the right foundation isn’t in place, forget about ever being able to build more sophisticated lead nurturing programs with partners
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?