HomeResearch Articles Understanding B-to-B Deals: The Four Components of Touch Analysis

Understanding B-to-B Deals: The Four Components of Touch Analysis

  • Touch analysis is a technique used to understand patterns of interaction between b-to-b organizations and their prospects and customers
  • By analyzing prospects’ and customers’ interactions with sales and marketing tactics, organizations can uncover details about what influences buyer and customer decisions
  • Each of the four core components of touch analysis can be applied using variations that drive deeper insights into sales and marketing effectiveness
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