HomeResearch Articles Unifying Planning and Execution Across the B2B Events Portfolio

Unifying Planning and Execution Across the B2B Events Portfolio

  • In-person and virtual events, including webinars, are a staple of B2B organizations’ tactic mix
  • Although events are often planned and executed separately, they offer an immense opportunity for the unification and amplification of content and data
  • Organizations that sync their virtual and in-person events improve their ROI and attendees’ experience
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