HomeResearch Articles Unlocking Hypergrowth: Perfecting Marketing Workflow at Emerging Companies

Unlocking Hypergrowth: Perfecting Marketing Workflow at Emerging Companies

  • Emerging-company marketing teams with clear roles and responsibilities outperform peers who have role ambiguity
  • To effectively execute a go-to-market strategy, marketing teams need to be internally aligned with sales and product teams
  • Having a single framework to guide growth planning, audience planning, execution and performance measurement improves alignment and impact
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