HomeResearch Articles Using Marketing Automation for Influencer Relations

Using Marketing Automation for Influencer Relations

  • A marketing automation platform (MAP) can help influencer relations professionals gain insight into influencers' preferences and areas of interest
  • Use the MAP to streamline the creation and delivery of time-sensitive influencer communications that require less personalization
  • Incorporating influencer contacts into the marketing database can actually reduce the risk that they will receive communications intended for other audiences

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