HomeResearch Articles Using Predictive Segmentation to Achieve Demand Creation Precision and Scale

Using Predictive Segmentation to Achieve Demand Creation Precision and Scale

  • Total addressable markets (TAMs) should be subdivided into useful segments to enable more efficient, effective marketing programs
  • Even where TAM is already segmented, predictive analytics guide the creation of useful sub-segments, allowing more precise demand creation
  • Predictive segmentation helps marketers discover hidden similarities between target accounts to realize opportunities for scaling messaging and tactics across segments
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?