HomeResearch Articles Using Sales Productivity Analysis to Build the Case for Sales Investments

Using Sales Productivity Analysis to Build the Case for Sales Investments

  • Improving sales productivity is critical to ensuring that the chief sales officer (CSO) can consistently achieve sales targets
  • The CSO and sales operations must use productivity tools to identify gaps in sales productivity and demonstrate progress in closing them
  • Productivity analysis helps the CSO make the case for implementing changes to improve sales productivity
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