HomeResearch Articles Using TRED to Optimize Alliance Relationships

Using TRED to Optimize Alliance Relationships

  • Alliances are business relationships in which two or more suppliers combine complementary strengths to expand into new markets or enhance competitiveness
  • To gain maximum alliance leverage, b-to-b suppliers must look past initial agreements and develop longer-term strategies
  • Using our TRED model, suppliers can identify what types of investments should be made to address the needs of alliance partnerships
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