HomeResearch Articles Value Actualization Tools: A Sirius Introduction

Value Actualization Tools: A Sirius Introduction

  • Value actualization (VA) tools support the selling process by quantifying value delivered by products and solutions to specific buyers
  • Convene a cross-functional team from marketing and sales to brainstorm how VA tools can be used most effectively
  • For each market segment, buyer role and persona, identify and quantify the key value that will be delivered, then use the tool to portray this value delivery

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