HomeResearch Articles Veracode: Taming Marketing Project Complexity and Confusion With Agile Project Management

Veracode: Taming Marketing Project Complexity and Confusion With Agile Project Management

  • Coordinating project production and execution activities within a marketing organization is complicated at best and chaotic at worst
  • Marketing leaders must be able to assess their production efficiency to align their capacity and resources to project needs
  • Veracode applied an agile project management approach to its marketing activities and doubled its marketing output while improving schedule predictability
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