HomeResearch Articles Version One: Named-Account Marketing Program Increases Engagement and Sales Results

Version One: Named-Account Marketing Program Increases Engagement and Sales Results

  • Transitioning from a transactional business model to an enterprise model requires marketing to adjust how it provides value to the organization
  • A named-account marketing approach enabled VersionOne to focus its efforts on the accounts that mattered most to sales
  • Investments in supporting technologies helped marketing scale to support the list of named accounts
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