HomeResearch Articles VMware: Improving Partner-Led Demand Creation

VMware: Improving Partner-Led Demand Creation

  • Suppliers often allow partners to assemble and deliver marketing programs on their own, but these programs typically demonstrate weak performance
  • VMware’s integrated marketing approach, through its Partner Market Advantage program, increased partner marketing effectiveness and positively impacted partner businesses
  • The Partner Market Advantage program supports VMware’s partners in building marketing pipeline that results in driving new revenue
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