HomeResearch Articles Voice of the Customer, Defined

Voice of the Customer, Defined

  • Voice of the customer (VOC) efforts are often doomed due to a misunderstanding of their purpose and differences from other feedback gathering
  • Six core components form a complete, actionable VOC initiative
  • Once gathered, key VOC themes must be presented back to customers for validation, and areas for quick wins acted upon
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?