HomeResearch Articles Waterfall Diagnosis: MQL to SAL

Waterfall Diagnosis: MQL to SAL

  • B-to-b organizations generating better – or worse – demand waterfall results than normal tend to do so for common reasons
  • Breaking down the waterfall by conversion area is the best way to understand specific demand creation performance
  • Good waterfall diagnosis is conducted through two lenses: market-specific and business-specific
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