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Emerging Companies: Planning Assumptions for 2017

The decisions that emerging companies make today will directly impact their likelihood of achieving their ultimate growth objectives. By looking deeply into the SiriusDecisions 2016 CMO Study, we know that companies with less than $50 million in annual revenue have, on average, 57 percent fewer personnel dedicated to marketing than companies with $51 million to $250 million in revenue. With significantly fewer marketing resources, determining how to allocate them can be challenging.
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