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5 Steps to Skills Transformation

Skills transformation is a huge priority in b-to-b marketing: a recent survey of 300 global marketing leaders revealed that 75% of them plan to enhance the skills across their team over the next two years. But wanting to make a major change in competency, and setting up the right plan to do so are very different things. Learn how to determine the skills to focus on first, how to set up an effective transformation plan, and how to sustain that effort from start to finish.
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